Michael Petry (Golden West Boots) explains how he designs authentic products that scale brands to hundreds of millions in revenue.
Michael Petry (Golden West Boots) explains how he designs authentic products that scale brands to hundreds of millions in revenue.
An exploration of how brands like Shinola use manufacturing and origin stories to build a perception of authenticity.
Filip Keuppens explains how building a science-backed, authentic product led to scaling Pickle Juice into a global brand.