Babba Rivera discusses differentiation strategies and how her brand, Ceremonia, uses cultural heritage and purpose-driven branding to disrupt the hair care industry.
Babba Rivera discusses differentiation strategies and how her brand, Ceremonia, uses cultural heritage and purpose-driven branding to disrupt the hair care industry.
Michelle Razavi explains how Elavi turned production mishaps into 'marketing gold' by embracing transparency and honest communication with their audience.
VICI co-founder Aimee Dudum Colorado shares how the brand shaped the 'Instagram Brand' model by focusing on authenticity, social proof, and relatable content.