Content creator Christianne (Backpacking Bananas) discusses building genuine, long-term brand partnerships and the critical role of authenticity in influencer marketing.
Content creator Christianne (Backpacking Bananas) discusses building genuine, long-term brand partnerships and the critical role of authenticity in influencer marketing.
AJ Kumar, founder of The Limitless Company, shares insights on using influencers for organic growth through authentic marketing and human-centric brand building.
Digitas CEO Amy Lanzi discusses how influencers are changing the advertising landscape, with a heavy focus on the necessity of authenticity and trust.