Authentic Creator Partnerships

Answer

Jonathan Cohen discusses shifting the marketing playbook to creators, emphasizing trust-building and authenticity in TikTok Shop and Amazon-first brand growth.

Source: Cracking the Viral Code: Creators As CMOs on Future Commerce.

Top episodes

1. 1. Cracking the Viral Code: Creators As CMOs

   Future Commerce

   Jonathan Cohen discusses shifting the marketing playbook to creators, emphasizing trust-building and authenticity in TikTok Shop and Amazon-first brand growth.

2. 2. From Red Carpet to Cart: Crafting Digital Experiences that Convert

   Retail Remix

   Heidi Lim of Patrick Ta Beauty shares how to craft digital experiences using creators to drive social commerce and brand resilience.

3. 3. Exclusive Interview - Christianne, Content Creator & Influencer AKA Backpacking Bananas

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Content creator Christianne discusses how brands can foster genuine, long-term partnerships and the critical role of authenticity in campaigns.

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