Rodney Mason of LTK discusses how brands are pursuing targeted objectives through creator collaborations and the shift toward long-term creator commerce.
Rodney Mason of LTK discusses how brands are pursuing targeted objectives through creator collaborations and the shift toward long-term creator commerce.
Donatas Smailys of Billo joins the podcast to discuss scaling human-centric creator marketing and building brand trust through authentic content.
Jonathan Cohen explores 'ceding the marketing playbook' to creators and how to build successful, trust-based brand partnerships.