Authentic Community Building

Answer

The founders of XO Marshmallow discuss how they leveraged intimate community building to transition from farmers' markets to ecommerce success.

Source: How XO Marshmallow Used Community Building to Grow Their Business on Shopify Masters.

Top episodes

1. 1. How XO Marshmallow Used Community Building to Grow Their Business

   Shopify Masters

   The founders of XO Marshmallow discuss how they leveraged intimate community building to transition from farmers' markets to ecommerce success.

2. 2. EP 35: Beyond the List: Building Engaged Brand Communities Online

   Send It!

   Jimmy Kim and Chase Dimond break down frameworks for intentional community design and explain the difference between subscribers and a true brand community.

3. 3. Ep 79: DTC Customer Retention & Community Building with Shopify’s Kristen LaFrance

   DTC Podcast

   Kristen LaFrance discusses the difference between simple retention and true community building, emphasizing genuine human connections.

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