Authentic Communication

Answer

Michelle Razavi of Elavi explains how turning a production mishap into an honest marketing story drove sales and customer loyalty.

Source: Why Hiding Your Company’s Mistakes Could Be Costing You Sales on Shopify Masters.

Top episodes

1. 1. Why Hiding Your Company’s Mistakes Could Be Costing You Sales

   Shopify Masters

   Michelle Razavi of Elavi explains how turning a production mishap into an honest marketing story drove sales and customer loyalty.

2. 2. Ep 370: The Anyday Microwave Renaissance: Story-Telling with Plain Text Emails

   DTC Podcast

   Steph Chen discusses using plain-text emails to build brand trust and connection through genuine, transparent storytelling.

3. 3. Connection, Community and Conversation with Julie Rice, Co-Founder and CEO of Peoplehood

   Stairway to CEO

   Julie Rice, Co-Founder of SoulCycle and Peoplehood, shares how facilitating deep, honest conversation helps develop relationship fitness.

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