Discusses the 'audience first' philosophy, focusing on finding and engaging a target market before creating products or income streams.
Discusses the 'audience first' philosophy, focusing on finding and engaging a target market before creating products or income streams.
A case study on selling out a product launch by building a social media audience before the product was even available for sale.
Pilothouse experts discuss moving from 'what works' to 'who the audience is,' focusing on building real strategy through personas and pain points.