Audience-First Marketing

Answer

COTTO's founder explains how to sell out a first batch in minutes by building an audience before having a physical product to sell.

Source: Sell Out Your First Batch in 30 Minutes by Building an Audience With No Product to Sell on Shopify Masters.

Top episodes

1. 1. Sell Out Your First Batch in 30 Minutes by Building an Audience With No Product to Sell

   Shopify Masters

   COTTO's founder explains how to sell out a first batch in minutes by building an audience before having a physical product to sell.

2. 2. #295: Find your people in unexpected places

   Silent Sales Machine Radio

   Jenni Hunt and Ryan discuss the 'audience first' mindset, focusing on finding and engaging a community before developing a product or service.

3. 3. Ep 546: How Pilothouse’s Strategy Team Transformed Ad Accounts & Grew Audiences

   DTC Podcast

   The Pilothouse team discusses transforming ad accounts by shifting focus to building 'real strategy' around audience personas and pain points.

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