Focuses on Audience Targeting 101, using data to move past assumptions and understand who your authentic audience really is for better marketing results.
Focuses on Audience Targeting 101, using data to move past assumptions and understand who your authentic audience really is for better marketing results.
Explores how AI and first-party data are used to find and predict high-value audiences, emphasizing that audience selection often outweighs creative.
Discusses 'persona mapping' and deep audience understanding to leverage social commerce and creator marketing effectively.