Traffic coach Cathy Hayhurst explains Meta ad strategies, specifically focusing on how to test different audience segments like cold interests and lookalikes to find quality traffic.
Traffic coach Cathy Hayhurst explains Meta ad strategies, specifically focusing on how to test different audience segments like cold interests and lookalikes to find quality traffic.
Tyler Masur from Pilothouse breaks down Amazon Marketing Cloud (AMC) strategies, including how to test and play with audiences to lower ACOS on competitive keywords.
A 19-point audit on traffic and creative that coversized the concept of 'Audience Matrix Testing' and how to leverage owned audiences to discover winning angles.