Covers Meta's Conversion Lift Testing and strategies for breaking out of restrictive 'targeting loops' to improve ad performance.
Covers Meta's Conversion Lift Testing and strategies for breaking out of restrictive 'targeting loops' to improve ad performance.
Explores creative testing volume versus quality, including insights on signal engineering and audience insights for Meta advertising.
A 'Quick Hits' episode covering Meta performance shifts, Shopify AI updates, and specific audience targeting tactics.