Andrew Faris discusses the importance of specificity in ad targeting and how to connect product value to defined customer segments.
Andrew Faris discusses the importance of specificity in ad targeting and how to connect product value to defined customer segments.
A deep dive into TikTok ad strategies including audience segmentation, targeting smaller groups, and A/B testing creative.
Explores how different acquisition offers and pop-ups influence the type of audience you attract and their long-term value.