Eric and Dougie discuss why content-based targeting using YouTube Select is currently more effective than traditional audience targeting for DTC brands.
Eric and Dougie discuss why content-based targeting using YouTube Select is currently more effective than traditional audience targeting for DTC brands.
Dougie from Pilothouse breaks down common YouTube targeting errors that waste budget and how to fix them to improve top-of-funnel awareness.
Learn how to structure YouTube ad campaigns and use specific targeting strategies to ensure ads reach the right people at the right time.