Eric and Dougie discuss why content targeting via YouTube Select is outperforming broad audience targeting for DTC brands.
Eric and Dougie discuss why content targeting via YouTube Select is outperforming broad audience targeting for DTC brands.
A deep dive into fixing YouTube targeting mistakes, focusing on demographic alignment and optimizing for new customer acquisition.
Dougie from Pilothouse explains how to structure YouTube campaigns and utilize targeting strategies to reach customers throughout their journey.