Audience Targeting And Exclusion

Answer

VP of Paid Media Tony Chopp discusses the '7 C’s' of media buying, focusing on Q4 strategies, incrementality, and the technical setup of audience exclusions.

Source: The 7 C’s of Media Buying: How to Win in the Holiday Season on Ecommerce Playbook.

Top episodes

1. 1. The 7 C’s of Media Buying: How to Win in the Holiday Season

   Ecommerce Playbook

   VP of Paid Media Tony Chopp discusses the '7 C’s' of media buying, focusing on Q4 strategies, incrementality, and the technical setup of audience exclusions.

2. 2. Market Insights and Future Predictions!: April State of the Industry

   Ecommerce Playbook

   An industry report breaking down revenue growth and significant shifts in advertising, specifically addressing targeting opportunities and exclusions.

3. 3. Ep 554: Q4 Meta Strategy in the Andromeda Era: What’s Changed and How Smart Brands Are Adapting

   DTC Podcast

   Explores Meta’s Andromeda engine and how brands are adapting their Q4 strategies, focusing on the evolution of targeting vs. broad reach.

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