Audience Segmentation

Answer

Jessie Healy discusses the shift from manual audience targeting to algorithm-driven discovery within Meta's Advantage+ framework.

Source: Advantage+ Decoded: Boost Your Brand with Meta - with Jessie Healy on eCommerce Marketing Podcast.

Top episodes

1. 1. Advantage+ Decoded: Boost Your Brand with Meta - with Jessie Healy

   eCommerce Marketing Podcast

   Jessie Healy discusses the shift from manual audience targeting to algorithm-driven discovery within Meta's Advantage+ framework.

2. 2. Ep 285: 3 Part Formula for Email Success: Performance, Persistence and Reach (AKNF)

   DTC Podcast

   Explores a 3-part formula for email success, specifically comparing hyper-personalized 'Sniper' segmentation with broader 'Buckshot' audience groupings.

3. 3. What Does the Latest Meta Update Mean? Ft. Luke Austin

   Ecommerce Playbook

   Analyzes the latest Meta update regarding 'Engaged' audiences and how to define specific audience segments within the platform.

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