Audience Saturation

Answer

Explores why ads stop scaling, focusing on ad fatigue and how platforms penalize boring content that saturates the audience.

Source: Ecommerce: Your Ads Are Boring And Facebook Is Punishing You on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: Your Ads Are Boring And Facebook Is Punishing You

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   Explores why ads stop scaling, focusing on ad fatigue and how platforms penalize boring content that saturates the audience.

2. 2. The Modeling System That Powers 30%+ Revenue Growth

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   Breaks down proprietary models for revenue growth, specifically discussing the 'ACoNS' curve related to audience and market saturation.

3. 3. Ep 605: Meta Attribution Change – Why ROAS Dropped 40%

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   Analyzes Meta attribution changes and how performance dips signal audience fatigue, emphasizing the need for top-of-funnel investment.

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