Audience Research

Answer

Abby and Henry from Pilothouse discuss how to build real strategy by defining audiences and personas rather than just guessing pain points.

Source: Ep 546: How Pilothouse’s Strategy Team Transformed Ad Accounts & Grew Audiences on DTC Podcast.

Top episodes

1. 1. Ep 546: How Pilothouse’s Strategy Team Transformed Ad Accounts & Grew Audiences

   DTC Podcast

   Abby and Henry from Pilothouse discuss how to build real strategy by defining audiences and personas rather than just guessing pain points.

2. 2. Connecting with Context: Why Reddit is a Secret Commerce Powerhouse

   Retail Remix

   Explores how to use Reddit for social listening and consumer sentiment research to understand how shoppers discover products.

3. 3. "Data-Driven Storytelling" - feat. Rachel Swanson, Method + Mode Research

   Future Commerce

   Rachel Swanson discusses using data-driven storytelling and market research to gain deep insights into customer desires.

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