Abby and Henry from Pilothouse discuss building a real DTC strategy by defining personas and understanding pain points rather than just technical targeting.
Abby and Henry from Pilothouse discuss building a real DTC strategy by defining personas and understanding pain points rather than just technical targeting.
Traffic coach Cathy Hayhurst explains how to find the right audience for Meta ads through testing cold interests and lookalike groups to lower traffic costs.
Taylor Frankel of NUDESTIX shares how to leverage market research and community feedback to set trends and build long-term brand loyalty.