Audience Ownership

Answer

Explores the concept of 'rented land' vs. audience ownership on social media and how algorithms impact brand-customer relationships.

Source: Owning the Social Moment on Future Commerce.

Top episodes

1. 1. Owning the Social Moment

   Future Commerce

   Explores the concept of 'rented land' vs. audience ownership on social media and how algorithms impact brand-customer relationships.

2. 2. Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce

   DTC Podcast

   Kevin Espiritu shares how Epic Gardening transitioned from content to a $7.3M commerce business by leveraging a loyal, owned audience.

3. 3. Who Really Owns Your Customer? — Part 2 of 3 (Digital Reset Episode 499)

   Thinks Out Loud

   Host Tim Peter investigates the reality of brand-customer relationships and who truly maintains control in a platform-dominated landscape.

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