A discussion on the risks of 'rented land' in social media and the necessity of owning the direct relationship with your audience to bypass algorithmic gatekeepers.
A discussion on the risks of 'rented land' in social media and the necessity of owning the direct relationship with your audience to bypass algorithmic gatekeepers.
Kevin Espiritu shares how Epic Gardening transitioned from content to $7.3M in commerce by leveraging an owned audience and community interactions without ads.
Part of a series investigating who really 'owns' the customer relationship in a digital-first world and the complex reality of customer loyalty.