Audience Identification

Answer

Jessie Healy discusses Meta's Advantage+ campaigns and the shift from manual targeting to algorithm-driven audience discovery for eCommerce growth.

Source: Advantage+ Decoded: Boost Your Brand with Meta - with Jessie Healy on eCommerce Marketing Podcast.

Top episodes

1. 1. Advantage+ Decoded: Boost Your Brand with Meta - with Jessie Healy

   eCommerce Marketing Podcast

   Jessie Healy discusses Meta's Advantage+ campaigns and the shift from manual targeting to algorithm-driven audience discovery for eCommerce growth.

2. 2. 235. How to get affordable, quality traffic

   The Ecommerce Roadmap

   Traffic coach Cathy Hayhurst shares strategies for finding and testing the right audiences using Meta ads to drive affordable, quality traffic.

3. 3. Ep 546: How Pilothouse’s Strategy Team Transformed Ad Accounts & Grew Audiences

   DTC Podcast

   Pilothouse strategists break down how to transform ad accounts by defining real audiences and personas based on pain points and data.

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