Introduces PAM (Profit Allocation Model), a framework for optimizing ad budgets that addresses the nuances of attribution windows and profit-based scaling.
Introduces PAM (Profit Allocation Model), a framework for optimizing ad budgets that addresses the nuances of attribution windows and profit-based scaling.
Explores the recent changes to Meta's attribution logic and why many brands saw a 40% drop in ROAS despite stable performance.
A deep dive into a real Meta ad account, troubleshooting declining spend and explaining the impact of different attribution window settings.