Attribution Modeling

Answer

A deep dive into the limitations of traditional attribution and the transition to Marketing Mix Modeling (MMM) and incrementality testing.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   A deep dive into the limitations of traditional attribution and the transition to Marketing Mix Modeling (MMM) and incrementality testing.

2. 2. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Explores why modern attribution is failing and how to use MMM and incrementality tests to find the true impact of marketing spend.

3. 3. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Discusses how brands can cut through messy multi-channel data using advanced modeling to identify the true ROI of various ad platforms.

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