Attention Management

Top 3 podcast episodes answering this question on AskThePods · managing attention in the digital age.

Answer

Discusses how marketers can manage fragmented consumer attention and optimize media spend during economic shifts.

Source: Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

  1. 1. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

    Behind the Numbers: an EMARKETER Podcast

    Discusses how marketers can manage fragmented consumer attention and optimize media spend during economic shifts.

  2. 2. Group M's Susan Schiekofer: We need to understand where impressions are coming from

    Modern Retail Podcast

    Group M's Susan Schiekofer discusses the shift from tracking impressions to tracking attention metrics in digital investment.

  3. 3. Ep 530: Copy Pilothouse's Creative System for Q4 Scale

    DTC Podcast

    Covers creative systems for scaling, including ad fatigue management to ensure high-performance reach.

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