Explores neuro-contextual research and the redefinition of attention metrics in advertising to move beyond demographics toward emotional resonance.
Explores neuro-contextual research and the redefinition of attention metrics in advertising to move beyond demographics toward emotional resonance.
Facebook ad expert Barry Hott discusses capturing attention in the 'Attention Economy' through unconventional creative strategies and high-performing 'ugly' ads.
Dr. A.K. Pradeep explains how applied neuroscience and AI can be used to appeal to the non-conscious mind, a key factor in managing consumer attention.