Explores the shift from Tiger Woods' 27-year Nike contract to launching his own label, Sun Day Red, highlighting the new era of athlete-owned brands.
Explores the shift from Tiger Woods' 27-year Nike contract to launching his own label, Sun Day Red, highlighting the new era of athlete-owned brands.
Discusses how women's basketball players are becoming major fashion icons and celebrity endorsers following a surge in viewership and social media influence.
A tactical guide for e-commerce brands on how to legitimately connect with and use athletes to promote products.