Covers Tiger Woods' transition from a 27-year Nike contract to launching his own brand, Sun Day Red, reflecting modern athlete endorsement trends.
Covers Tiger Woods' transition from a 27-year Nike contract to launching his own brand, Sun Day Red, reflecting modern athlete endorsement trends.
Explores how skyrocketing viewership in women's basketball has turned athletes into major fashion icons and celebrity endorsers.
Rob Fraser discusses how brands leverage athletic brand ambassadors and the difference between simple endorsements and long-term equity deals.