Athlete Branding

Answer

Maverick Carter, LeBron James's manager, discusses how athletes now control their own brand narratives and media presence.

Source: Recode Decode: LeBron James's business manager, Maverick Carter on Decoder with Nilay Patel.

Top episodes

1. 1. Recode Decode: LeBron James's business manager, Maverick Carter

   Decoder with Nilay Patel

   Maverick Carter, LeBron James's manager, discusses how athletes now control their own brand narratives and media presence.

2. 2. How to dress an NBA star, with stylist Courtney Mays

   The Glossy Podcast

   Stylist Courtney Mays discusses athlete branding through fashion and how NBA stars like LeBron James use style to build their public image.

3. 3. Shaun White’s Journey From Olympian to Entrepreneur

   Shopify Masters

   Olympian Shaun White shares his transition from professional sports to building and branding his own company on Shopify.

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