Asset Protection

Answer

Intellectual property expert Andrei Mincov breaks down trademark protection and securing assets for ecommerce sellers in a global market.

Source: Trademark Survival Guide: Protecting Innovations in a Global Market on The Seller's Edge.

Top episodes

1. 1. Trademark Survival Guide: Protecting Innovations in a Global Market

   The Seller's Edge

   Intellectual property expert Andrei Mincov breaks down trademark protection and securing assets for ecommerce sellers in a global market.

2. 2. 307. Managing retail risks with NRF’s David Johnston

   Retail Gets Real

   NRF’s VP of Asset Protection discusses managing retail risks, security initiatives, and the transition from loss prevention to enterprise risk management.

3. 3. Copycats Are Stealing 20% of Your Revenue and AI Just Made It Worse

   eCommerce Fastlane

   Attorney Mario Simonyan explains how to build enforceable IP moats to protect revenue and assets from counterfeiters and AI-driven copycats.

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