Aspirational Branding

Answer

Alyse Borkan of Rocco explains how to market a lifestyle and identity rather than just product features to build an aspirational brand.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how to market a lifestyle and identity rather than just product features to build an aspirational brand.

2. 2. The Anatomy of a 450+ GQ Brand with Dean Brennan

   Ecommerce Playbook

   Heart & Soil CEO Dean Brennan discusses how to build a brand with a high growth quotient by enabling an aspirational identity for customers.

3. 3. Sporty & Rich's Emily Oberg: 'Brands with a strong image stand the test of time'

   The Glossy Podcast

   Emily Oberg explains how Sporty & Rich built a global powerhouse by focusing on a strong, aspirational image and wellness-based lifestyle.

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