Aspirational Branding

Answer

Alyse Borkan of Rocco explains how to market an idealized lifestyle rather than just a product to create brand desire.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how to market an idealized lifestyle rather than just a product to create brand desire.

2. 2. 3 Reinforced Lessons From Hanging w/ Ben Francis (Gymshark) | Ep 774

   The Game with Alex Hormozi

   Alex Hormozi and Gymshark founder Ben Francis discuss using aspirational identities and associations to build a multi-billion dollar brand.

3. 3. Sporty & Rich's Emily Oberg: 'Brands with a strong image stand the test of time'

   The Glossy Podcast

   Emily Oberg discusses building Sporty & Rich by focusing on a strong, aspirational image and wellness lifestyle that stands the test of time.

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