Aspirational Branding

Answer

Alyse Borkan of Rocco shares how to market a lifestyle rather than a product to create an aspirational brand.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco shares how to market a lifestyle rather than a product to create an aspirational brand.

2. 2. The Anatomy of a 450+ GQ Brand with Dean Brennan

   Ecommerce Playbook

   Explores the anatomy of high-growth brands and how leveraging an aspirational identity drives brand strategy.

3. 3. 3 Reinforced Lessons From Hanging w/ Ben Francis (Gymshark) | Ep 774

   The Game with Alex Hormozi

   Alex Hormozi breaks down lessons from Gymshark founder Ben Francis, focusing on creating aspirational associations.

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