Aspirational Branding

Top 3 podcast episodes answering this question on AskThePods · building an aspirational brand identity.

Answer

Alyse Borkan of Rocco explains how to market a lifestyle rather than a product to create an aspirational brand identity.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

  1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

    Shopify Masters

    Alyse Borkan of Rocco explains how to market a lifestyle rather than a product to create an aspirational brand identity.

  2. 2. 3 Reinforced Lessons From Hanging w/ Ben Francis (Gymshark) | Ep 774

    The Game with Alex Hormozi

    Alex Hormozi and Gymshark founder Ben Francis discuss building multi-billion dollar brands through aspirational associations and identity.

  3. 3. The Anatomy of a 450+ GQ Brand with Dean Brennan

    Ecommerce Playbook

    Heart & Soil CEO Dean Brennan discusses brand strategy and the power of enabling an aspirational identity for customers.

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