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Explores measurement mistakes in 8-9 figure brands, focusing on the shift from DTC-only to Amazon and omnichannel retail.

Source: Measurement Mistakes That are Costing You Millions on Ecommerce Playbook.

Top episodes

1. 1. Measurement Mistakes That are Costing You Millions

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   Explores measurement mistakes in 8-9 figure brands, focusing on the shift from DTC-only to Amazon and omnichannel retail.

2. 2. The Secret to Smarter Budget Allocation

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   Richard and Luke Austin discuss incrementality and smarter budget allocation to maximize ecommerce profitability.

3. 3. We Built Our Own Incrementality Testing Tool

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   CTC's leadership unveils their new custom-built incrementality testing tool for ecommerce brands.

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