Focuses on identifying under-the-radar media buys and niche placements to find 'arbitrage' opportunities in acquisition.
Focuses on identifying under-the-radar media buys and niche placements to find 'arbitrage' opportunities in acquisition.
Explores mechanics of reaching new audiences on Meta and identifying overlooked media opportunities that offer arbitrage.
Unpacks incrementality and media buying automation, concluding with a discussion on arbitrage in niche placements.