“We used to try to win every day. Now we’re willing to sacrifice entire months.” What does it mean to optimize ad spend when there’s no universal answer? Michael Ting (GM of DTC, JAXX
“We used to try to win every day. Now we’re willing to sacrifice entire months.” What does it mean to optimize ad spend when there’s no universal answer? Michael Ting (GM of DTC, JAXX
In today’s episode, we’re joined by George Davis, CMO at Cozy Earth, to talk about their viral social challenge - the Cozy Earth Bed Rot Challenge.George shares the story behind the challeng
00:00 Introduction and Overview 10:01 Analyzing Ad Creative: Knives Ads 25:08 Analyzing Ad Creative: Hype Reel Ads 28:31 Optimizing Ad Spend with Prescient AI 30:47 Help