This episode discusses the fallout of Apple's iOS changes on merchants and the resulting opportunities for analytics companies to fill the data gap.
This episode discusses the fallout of Apple's iOS changes on merchants and the resulting opportunities for analytics companies to fill the data gap.
Claus Lauter explains the critical details of Apple's iOS 14.5 and 15 privacy updates and how they change tracking for ecommerce businesses.
Nick Shackelford joins the show to discuss upcoming iOS changes, the App Tracking Transparency prompt, and the conflict between Apple and Facebook's data policies.