Apple Advertising Strategy

Answer

Nik and Moiz discuss the future of advertising, featuring a deep dive into Apple's potential DSP and their evolving role in the ad ecosystem.

Source: S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets on Limited Supply.

Top episodes

1. 1. S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets

   Limited Supply

   Nik and Moiz discuss the future of advertising, featuring a deep dive into Apple's potential DSP and their evolving role in the ad ecosystem.

2. 2. S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone

   Limited Supply

   Nik and Moiz analyze Apple's potential advertising model and how it compares to platforms like Netflix, alongside broader DTC marketing trends.

3. 3. Ep 119: AKNF - iOS 14.5 and Ecosystem ROAS

   DTC Podcast

   Covers the strategic shift required for brands following Apple's privacy changes, focusing on ecosystem ROAS and performance measurement.

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