Richie Mashiko joins the team to break down BFCM results and the forecasting process behind ecommerce profitability.
Richie Mashiko joins the team to break down BFCM results and the forecasting process behind ecommerce profitability.
The hosts discuss 2025 strategic planning, focusing on the high-level levers that drive brand growth and how to allocate ownership.
A deep dive into forecasting and spend strategy for peak seasons, looking at revenue projections and holiday shipping.