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Top 3 podcast episodes answering this question on AskThePods · average order value and customer lifetime value.

Answer

Richie Mashiko joins the team to break down BFCM results and the forecasting process behind ecommerce profitability.

Source: Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko on Marketing Operators.

Top episodes

  1. 1. Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko

    Marketing Operators

    Richie Mashiko joins the team to break down BFCM results and the forecasting process behind ecommerce profitability.

  2. 2. E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot

    Marketing Operators

    The hosts discuss 2025 strategic planning, focusing on the high-level levers that drive brand growth and how to allocate ownership.

  3. 3. Inside Our Forecasting, Pacing, and Holiday Shipping Strategy for BFCM Success

    Marketing Operators

    A deep dive into forecasting and spend strategy for peak seasons, looking at revenue projections and holiday shipping.

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