Seasoned e-commerce expert Norm Farrar joins Jo and Max to discuss AI takeaways, specifically diving deep into Generative Engine Optimization (GEO) and AEO.
Seasoned e-commerce expert Norm Farrar joins Jo and Max to discuss AI takeaways, specifically diving deep into Generative Engine Optimization (GEO) and AEO.
This episode covers 2024 AI predictions, focusing on LLM-based ecommerce search and the shift from traditional SEO to AI Engine Optimization (AEO).
A discussion on the Google SEO leak and its massive implications for ecommerce, alongside a deep dive into Generative Engine Optimization (GEO) and AEO.