Steve Zisk explains how AI Engine Optimization (AEO), structured data, and clean customer identity are replacing traditional SEO for eCommerce success.
Steve Zisk explains how AI Engine Optimization (AEO), structured data, and clean customer identity are replacing traditional SEO for eCommerce success.
Max Sinclair breaks down 'Agentic Commerce' and how AI shopping agents like ChatGPT and Amazon Rufus require a shift from SEO to AEO.
Unpacking data on Amazon's Rufus AI assistant and how its high conversion rates necessitate a move toward AI Engine Optimization (AEO).