Answer Engine Optimization

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Ian Simpson discusses how Amazon's Rufus AI assistant is changing shopping behavior and the transition from SEO to AI Engine Optimization (AEO).

Source: 60% of Amazon Shoppers Use Rufus, and Those Who Do Purchase 2.74x More: Ian Simpson of Sensor Tower on Tracking 60,000 Shoppers on New Frontier (AI & Ecommerce).

Top episodes

1. 1. 60% of Amazon Shoppers Use Rufus, and Those Who Do Purchase 2.74x More: Ian Simpson of Sensor Tower on Tracking 60,000 Shoppers

   New Frontier (AI & Ecommerce)

   Ian Simpson discusses how Amazon's Rufus AI assistant is changing shopping behavior and the transition from SEO to AI Engine Optimization (AEO).

2. 2. SearchGPT: How to optimize for ChatGPT's new search functionality

   New Frontier (AI & Ecommerce)

   Max and Jo discuss the launch of SearchGPT and how brands can optimize their visibility within OpenAI's real-time search engine.

3. 3. The New Rufus: Reason, Research & Remembrance with Max Sinclair

   New Frontier (AI & Ecommerce)

   Max Sinclair explains the mechanics of Amazon's Rufus and the shift toward Generative Engine Optimization (GEO).

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