Answer Engine Optimization

Answer

Max Sinclair explores the shift from SEO to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) for AI-driven commerce.

Source: Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO on New Frontier (AI & Ecommerce).

Top episodes

1. 1. Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO

   New Frontier (AI & Ecommerce)

   Max Sinclair explores the shift from SEO to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) for AI-driven commerce.

2. 2. The Future of Amazon's Generative AI Tooling for Sellers, with Kabir Bedi, Head of Product for Generative AI at Amazon Ads

   New Frontier (AI & Ecommerce)

   A discussion with Amazon Ads' Head of Generative AI on how AI is revolutionizing search and how sellers should optimize content for AI engines.

3. 3. BREAKING: Walmart Launches Sparky - Here’s How to Get it to Recommend Your Products

   New Frontier (AI & Ecommerce)

   Hosts Max and Jo discuss optimizing for Walmart's new AI engine, Sparky, using techniques similar to those used for Amazon's Rufus.

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