Amazon Video Advertising

Answer

Scott and Michael discuss treatng Amazon video as a performance metric, focusing on search intent, data-driven testing, and strategies to reduce CPC and improve ROAS.

Source: How to Turn Amazon Videos Into a Sales Machine on The Smartest Amazon Seller.

Top episodes

1. 1. How to Turn Amazon Videos Into a Sales Machine

   The Smartest Amazon Seller

   Scott and Michael discuss treatng Amazon video as a performance metric, focusing on search intent, data-driven testing, and strategies to reduce CPC and improve ROAS.

2. 2. Episode 210 - Exploring the Latest Developments in the Amazon PPC Space With Vince (Sir TACoS) Montero

   The Smartest Amazon Seller

   Vince (Sir TACoS) Montero breaks down the latest in Amazon PPC, specifically focusing on Sponsored Brands and Sponsored Display video placements and optimization.

3. 3. A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries

   Behind the Numbers: an EMARKETER Podcast

   An exploration of Amazon Ads as an omnichannel measurement tool, focusing on high-level media properties like Prime Video and Twitch.

← Search again on AskThePods