Scott and Michael discuss how to turn Amazon videos into a sales engine by treating video management with the same data-driven rigor as PPC.
Scott and Michael discuss how to turn Amazon videos into a sales engine by treating video management with the same data-driven rigor as PPC.
Vince Montero (Sir TACoS) joins the show to explore the latest developments in Amazon PPC, specifically focusing on Sponsored Brands and Sponsored Display video ads.
The DTC team dives into Amazon's entry into Prime Video advertising and how brands can leverage this new inventory alongside listing image A/B testing.