Allison Herman explains how she transitioned Dragonwing from an Amazon-heavy sales model to a thriving DTC brand, detailing the scaling challenges involved.
Allison Herman explains how she transitioned Dragonwing from an Amazon-heavy sales model to a thriving DTC brand, detailing the scaling challenges involved.
Nik and Moiz answer listener questions, specifically covering the transition from an Amazon-centric business to a Direct-to-Consumer model and common brand mistakes.
Amazon experts debate the merits of being 'All In' on Amazon versus building a diversified DTC presence, providing strategic frameworks for brands looking to shift focus.