Amazon Sponsored Prompts

Answer

Amazon's Head of Product for Generative AI explains the future of AI tooling and the mechanics behind new ad formats like Sponsored Prompts.

Source: The Future of Amazon's Generative AI Tooling for Sellers, with Kabir Bedi, Head of Product for Generative AI at Amazon Ads on New Frontier (AI & Ecommerce).

Top episodes

1. 1. The Future of Amazon's Generative AI Tooling for Sellers, with Kabir Bedi, Head of Product for Generative AI at Amazon Ads

   New Frontier (AI & Ecommerce)

   Amazon's Head of Product for Generative AI explains the future of AI tooling and the mechanics behind new ad formats like Sponsored Prompts.

2. 2. How to Build a Custom GPT with Andrew Bell

   New Frontier (AI & Ecommerce)

   Explore how AI-powered follow-up questions and Sponsored Prompts are reshaping shopper engagement on Amazon with insights from lead product managers.

3. 3. RUFUS: The Blueprint behind Amazon's Patent, with Danny McMillan, Oana Padurariu and Andrew Bell

   New Frontier (AI & Ecommerce)

   Experts break down Amazon's Rufus AI and its patent, including how Sponsored Prompts integrate into the new AI-driven shopping experience.

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