Explores the 'Modern Buyer Brain' and how Amazon Prime uses an ecosystem of services to create high customer retention and design a membership worth staying for.
Explores the 'Modern Buyer Brain' and how Amazon Prime uses an ecosystem of services to create high customer retention and design a membership worth staying for.
Analyzes Amazon's financial trajectory and the saturation of the Prime membership program in the United States, representing a vast majority of the adult population.
Discusses how to beat subscription fatigue by evolving beyond a simple service into an ecosystem, using Amazon Prime's multifaceted membership model as the primary example.