Retail media experts Jordi Beltran and Carlos Sastre discuss a modern approach to bid management within Amazon's advertising ecosystem.
Retail media experts Jordi Beltran and Carlos Sastre discuss a modern approach to bid management within Amazon's advertising ecosystem.
Max Hofmann and Nadine Schopper from BidX join the show to discuss using AI and data-driven strategies to optimize Amazon PPC bids and campaigns.
Ads strategist Stephen discusses managing Amazon keyword advertising and bid management techniques when starting from scratch or with limited historical data.