Scott and Trajan Bayly discuss brand awareness and the importance of using Amazon analytics to segment data and track customer behavior to understand why people buy.
Scott and Trajan Bayly discuss brand awareness and the importance of using Amazon analytics to segment data and track customer behavior to understand why people buy.
Francisco Valadez explains how to leverage Amazon's Search Query Performance reports to understand customer search behavior and increase market share.
Scott Needham provides an update on Amazon's marketplace trends, including an analysis of consumer behavior, pricing strategies, and the impact of inflation.