Former Amazon executive James Thomson discusses whether brands should partner with or become vendors on Amazon and how to build a successful platform strategy.
Former Amazon executive James Thomson discusses whether brands should partner with or become vendors on Amazon and how to build a successful platform strategy.
Explores the impact on the marketplace when Amazon forms direct brand collaborations and how sellers can leverage unique selling propositions.
A guide on helping other brands get onto Amazon through partnership models, focusing on sourcing products that aren't yet available on the platform.