Amazon Advertising Algorithms

Answer

Alex, a seasoned Amazon advertising professional, explores PPC campaign intricacies and the influence of Amazon's algorithms on ad performance.

Source: Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules' on The Seller's Edge.

Top episodes

1. 1. Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules'

   The Seller's Edge

   Alex, a seasoned Amazon advertising professional, explores PPC campaign intricacies and the influence of Amazon's algorithms on ad performance.

2. 2. The Smart Approach To Amazon’s Dumb Ads - Ganesh Krishnan - Amazon Legends - Episode # 139

   Amazon Legends Podcast

   Ganesh Krishnan, CEO of AiHello, demystifies the Amazon ad algorithm, explaining how it assigns placements and which metrics sellers should track.

3. 3. Episode 191: How To Get Amazing Results With Sponsored Display Ads With Joshua Rawe

   The Smartest Amazon Seller

   Joshua Rawe discusses the impact of Amazon's algorithm on advertising results, specifically focusing on Sponsored Display ads and customer journey mapping.

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