Explores AppLovin as a potential major alternative ad channel to Meta for DTC brands, discussing scalability and performance.
Explores AppLovin as a potential major alternative ad channel to Meta for DTC brands, discussing scalability and performance.
Lily Comba shares how to scale influencer marketing through a performance lens and use partnership ads to reach new audiences.
Discusses rewriting the influencer marketing playbook to move away from legacy reach-buying toward cultural partnerships.