Explores AppLovin as a major new ad channel for ecommerce, debating its potential as a scalable alternative to Meta Ads.
Explores AppLovin as a major new ad channel for ecommerce, debating its potential as a scalable alternative to Meta Ads.
Focuses on rewriting influencer marketing strategies to leverage cultural equity rather than just buying reach.
Lily Comba discusses building influencer programs that act as performance drivers and reaching new audiences via partnership ads.