Explores why top Shopify brands are shifting budgets toward direct mail and postcards as digital ad costs rise and attribution becomes unreliable.
Explores why top Shopify brands are shifting budgets toward direct mail and postcards as digital ad costs rise and attribution becomes unreliable.
Focuses on 'offsite' advertising strategies and data partnerships to reach customers outside of standard marketplace sponsored listings.
Ilana Wechsler explains the Google Display Network, an often-underutilized platform compared to Search and Meta, as an alternative traffic source.