Alternative Ad Channels

Answer

Explores direct mail as a high-performing alternative to digital ads for Shopify brands in the current market.

Source: Why Are Shopify Brands Quietly Spending Millions on... Postcards? on Shopify1Percent.

Top episodes

1. 1. Why Are Shopify Brands Quietly Spending Millions on... Postcards?

   Shopify1Percent

   Explores direct mail as a high-performing alternative to digital ads for Shopify brands in the current market.

2. 2. The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Discusses emerging trends for 2026, including micro-dramas and unconventional ad placements like in-flight advertising.

3. 3. Ep 577: Why Content Targeting on YouTube Is Beating Cheap CPVs

   DTC Podcast

   Reviews why YouTube Select and specific content targeting is outperforming traditional broad digital ad strategies.

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