Algorithmic Transparency

Answer

Olivia Kory (Haus) discusses moving away from 'black box' ROAS toward incrementality and automated budget allocation.

Source: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls on Marketing Operators.

Top episodes

1. 1. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

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   Olivia Kory (Haus) discusses moving away from 'black box' ROAS toward incrementality and automated budget allocation.

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   An exploration of Meta's Conversion Lift Testing and how AI-driven creative impacts performance measurement.

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