Algorithmic Influence

Answer

The team discusses platform shifts for 2026, focusing on Shopify's Sidekick AI and its influence on data democratization and operator decision-making.

Source: Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding on Marketing Operators.

Top episodes

1. 1. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   The team discusses platform shifts for 2026, focusing on Shopify's Sidekick AI and its influence on data democratization and operator decision-making.

2. 2. Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution

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   A discussion on the evolution of media buying from manual platform management (algorithms) to strategic, creative-led growth.

3. 3. E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More

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   This episode explores YouTube's organic and paid growth, specifically looking at how AI-powered models influence measurement and optimization in the mix.

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