Discusses Amazon's move to integrate ads into Alexa conversations and new worldwide de minimis rules impacting e-commerce.
Discusses Amazon's move to integrate ads into Alexa conversations and new worldwide de minimis rules impacting e-commerce.
Explores a study on how Alexa shopping recommendations and AI assistants are fundamentally changing Amazon SEO and discovery.
Covers updates to Amazon Marketing Cloud (AMC) and how it tracks signals from Alexa ads to inform programmatic creative and purchase behavior.