Google's Lilian Rincon discusses how AI, multimodal search, and agents are transforming Google from a discovery tool into a central part of the AI-powered shopping journey.
Google's Lilian Rincon discusses how AI, multimodal search, and agents are transforming Google from a discovery tool into a central part of the AI-powered shopping journey.
Explores Amazon’s new AI agent, a flow designed to reshape how consumers discover and buy products, even surfacing items from external sites.
Discusses the current state of AI shopping assistants, their ability to recommend products, and the challenges of integrating AI into the full purchase journey.