Explores the release of Athena by HawkSearch, focusing on Gen AI powered Smart Responses and retrieval augmented generation (RAG) for ecommerce search.
Explores the release of Athena by HawkSearch, focusing on Gen AI powered Smart Responses and retrieval augmented generation (RAG) for ecommerce search.
Covers ad creative analytics and the use of AI-powered Marketing Mix Models to optimize ad spend and scale growth.
Live from Meta's 2026 Summit, the hosts discuss Meta's AI push and what it means for ecommerce brands using paid social and automated audience targeting.