Explores AI-powered creative and PDP testing, alongside a new 'Spending Power' metric to analyze consumer demand and market shifts.
Explores AI-powered creative and PDP testing, alongside a new 'Spending Power' metric to analyze consumer demand and market shifts.
Reza Khadjavi discusses the impact of AI on creative strategy, testing, and the evolution of performance marketing for DTC brands.
Dara Denney explores performance creative velocity, AI tooling, and how to align creative strategy with organic market signals.