Steve Rekuc discusses using the Spending Power metric to understand shifting consumer demand, alongside discussions on AI ads and product page testing.
Steve Rekuc discusses using the Spending Power metric to understand shifting consumer demand, alongside discussions on AI ads and product page testing.
Motion's Reza Khadjavi discusses the evolution of creative strategy and how AI is impacting DTC marketing and the role of the creative strategist.
The team explores Meta ad performance and Shopify's new AI features like Sidekick, focusing on how these tools provide automated insights for DTC operators.